This blog comprises excerpts from a long-form work detailing brand system theory. These excerpts are not in any intentional arrangement or sequence; however, if one chooses to follow a preferred path, they can be sorted according to general categories (click on the small text above the titles).
Moar Storytelling?
When it comes to creating emotional connections with your stakeholders, it’s better to “show” than “tell.”
Strategy and the Brand System
A brand-conscious strategy is a necessary predicate for successful brand outcomes.
Purists and Promoters
Brand strategies draw from purists and promoters, and not always successfully.