This blog comprises excerpts from a long-form work detailing brand system theory. These excerpts are not in any intentional arrangement or sequence; however, if one chooses to follow a preferred path, they can be sorted according to general categories (click on the small text above the titles).
Brand Integration
Gaining and preserving reputational equity requires a high degree of brand-attentive integration across the organization.
The Brand System Framework
The brand system offers a better road map for building an authentic brand than most brand development strategies and tactics.
The Brand System
The organizational system will determine brand reputation, unless the organization undertakes a purposeful effort to engineer a brand system.
Genes and Memes
A brand is only as strong as the mechanisms that continuously transmit its values and value.